Category Archives: Marketing Insights

Business History, Fast Food Marketing, Food and Beverage, Food Industry, Marketing History, Marketing Insights

The Great Monopoly Game Heist: Unveiling the McDonald’s Monopoly Scam

Posted on by Spazzy Tees
McDonald's Monopoly Scam
10
Aug

Introduction to the McDonald’s Monopoly Game The McDonald’s Monopoly Game, first introduced in 1987, has captivated customers and enthusiasts alike for decades. It was a marketing promotion designed to enhance customer engagement and drive sales, bringing the excitement of a classic board game into the realm of fast food. The game invited customers to purchase […]

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Business History, Food and Beverage, Food Industry, Marketing History, Marketing Insights

The Curious Case of Coca-Cola and the Vending Machine Wine Glitch in Japan

Posted on by Spazzy Tees
japan vending cola
10
Aug

The Setting: Coca-Cola’s Dominance in Japan Coca-Cola has established itself as a formidable player in the Japanese beverage market since its entry in 1957. By the 1990s, the company’s strategic marketing initiatives and its ability to cater to local tastes significantly contributed to its prominence. During this decade, Coca-Cola introduced a variety of products that […]

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