Business History, Food and Beverage, Food Industry, Marketing History, Marketing Insights
The Curious Case of Coca-Cola and the Vending Machine Wine Glitch in Japan
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Aug
Aug
The Setting: Coca-Cola’s Dominance in Japan Coca-Cola has established itself as a formidable player in the Japanese beverage market since its entry in 1957. By the 1990s, the company’s strategic marketing initiatives and its ability to cater to local tastes significantly contributed to its prominence. During this decade, Coca-Cola introduced a variety of products that […]