Tag Archives: jeans campaign

Levi’s Jeans for Cows: A Quirky Advertising Campaign

Avtandil Lomsadze is said to have walked 30 miles to trade his family cow for a pair of Levi's 501 jeans

Introduction to the Campaign The unconventional advertising campaign by Levi’s, featuring jeans designed specifically for cows, has sparked considerable interest and engagement across various media platforms. This surprising initiative showcases the brand’s creativity and willingness to innovate in its marketing approach. By employing a playful and unexpected combination of denim and livestock, Levi’s aims to […]

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