Business History, Food and Beverage, Food Industry, Funny, Marketing History
When Taco Bell ‘Bought’ the Liberty Bell: The Legendary 1996 April Fool’s Prank
10
Aug
Aug
The Setup: How the Prank Started In the mid-1990s, the fast-food industry was characterized by intense competition among brands vying for consumer attention. Taco Bell, known for its vibrant marketing strategies, sought to distinguish itself amidst this crowded landscape. As the date of the annual April Fool’s Day approached, the company recognized an opportunity not […]