Introduction: The Meme Before Memes In 1983, British synth-pop provocateurs Frankie Goes to Hollywood dropped “Relax”—a track so irresistibly bold that radio bans only juiced its popularity. The song’s message—unclench, live, enjoy—jumped off the airwaves and onto torsos via a stark shirt that barked: FRANKIE SAYS RELAX.Big block letters. No frills. Maximum attitude. Overnight, the […]

